Squeezie dissociates herself from a forum on influencers, UMICC takes stock

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Squeezie, here before a Louis Vuitton show on January 19, 2023, was one of the first influencers to stand out from the platform published by UMICC.

CONTROVERSY – A text that is not unanimous. This Monday, March 27, the Union of Influencers and Content Creators (UMICC) reacted on Twitter in response to the controversy that followed the publication the day before in the JDD from a platform of which she was the initiator. This text asks not to consider content creators as a threat before the examination of a bill to regulate their activity.

The group says it regrets that the platform was badly perceived. This text was intended to tell what the profession of creator is and support the initiative to regulate the influence sector by the public authorities in order to protect the consumer and that the very positive balance of the text is not distorted during the vote “.

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” The forum has been submitted directly or through their representative to the content creators listed for this agreement “, specifies the press release, which recalls that the UMICC is in favor of the law which must be studied in the Assembly from Tuesday or Wednesday, March 29.

Bruno Le Maire, Minister of the Economy, presented a battery of measures to regulate a sector so far largely unconstrained. In particular, he wants to submit the 150,000 French influencers, who often live from promoting products, “ to the same rules” advertising than traditional media.

The UMICC forum denounces the minority of ” influencers on Instagram, YouTube and TikTok, which are regularly accused of misleading consumers. The signatories say they do not want to be associated with these malicious influencers.

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Youtubers dissociate themselves

But quickly, several signatories (among the stars of the sector) decided in the wake of the publication of the forum to dissociate themselves from it. “I am not affected by these laws, I have nothing to lose with this reform which is intended to regulate immoral product placements (…)”, notably argues Squeezie. Before to add: “I am delighted that these scammers are finally punished. »

On Twitter, YouTuber Dr Nozman agrees that the work of content creators “ must be better framed to avoid creepy drifts made by some people and some agencies on these platforms “. “ I tell you, I realize the methods after the fact and it actually pisses me offwrites this one. I think that we were badly explained the subject and that it is up to us to assume now. Especially if we want a safer internet. »

Gotaga, he says he never signed ” something like that and think ” that it is the same for at least 90% of the list “. This is indeed the case of Cyprien, as he assured on Twitter, and Henry Tran. ” I was simply asked for my agreement in principle to support a text in the event that legal sanctions penalize web scammers and content creators without distinction. “, he explains.

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In January, against the backdrop of a controversy between rapper Booba and Magali Berdah, boss of one of the first influencer agencies, the repression of fraud (DGCCRF) published a damning investigation into practices in the sector: deception on products sold, promotion of risky sports bets or even injections “by aestheticians and non-health professionals”. The transpartisan bill which must be examined in public session in the National Assembly also plans to ban the promotion of cosmetic surgery.

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