Emilie Grenaud
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The sessions are at five euros during the Printemps du cinema from March 19 to 21.
CULTURE – Even this operation is won by inflation. French cinemas are organizing from this Sunday, March 19 and until Tuesday, their traditional Printemps du Cinéma, with a preferential rate in all theaters in the country. Preferential but increased to five euros in 2023 due to rising costs.
The price of this promotional operation had not been reviewed ” since seven years “underlined to AFP the general delegate of the National Federation of French Cinemas (FNCF), Marc-Olivier Sebbag. “We are aware of the pressure of inflation on spectators”he added, pointing out that “the price of electricity and charges for cinemas” also had “greatly increased”.
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With this increase of 1 euro, the promotional price remains lower than the average price of a place sold in France (7.50 euros), he underlines. The same rate of 5 euros will apply to the Film Festival, from July 2 to 5.
The Printemps du cinema comes just in time for some French films that have not yet sold out, such as Asterix and Obelix: The Middle Empire Or Alibi.com 2. It should also benefit buoyant films such as the latest François Ozon (My crime), the comedy The small victories or the horror movie Scream 6as well as the theatrical release of the big winner of the Oscars Everything Everywhere All at Once.
Last year, the Printemps du Cinéma attracted 2.15 million spectators, 70% more than the previous week, and the FNCF hopes to do better this year.
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The start of the year was rather promising for cinemas: according to the CNC, in the first two months, attendance rose by 40% compared to the same period last year, with 33 million admissions. Attendance, however, remained down 18.6% compared to the 2017-2019 average, before the pandemic.
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