A DUNKIN’ Donuts customer has asked for the return of her favorite drink after it was discontinued by the fast food joint six years ago.
Summertime drink the Oreo Coolatta was initially introduced in 2015 as part of a new range.
Dunkin’ Donuts announced it would be selling the new cookie-flavored iced coffees in June of that year.
Jeff Miller, Dunkin’ Brands’ Executive Chef and Vice President of Product Innovation said at the time: “Our brand has differentiated itself by offering innovative new varieties of food and beverages, and we believe that the fun and delight people associate with both Dunkin’ Donuts treats and the beloved flavors of OREO and Chips Ahoy! make for a combination that is absolutely perfect for summer.”
The Oreo Coolatta proved incredibly popular for those with a sweet tooth.
The iced coffee dessert shake was upgraded for each season.
The summer drink was a Cookie flavoured Coolatta made with real cookie mix-ins for each sip.
However, just two years after its introduction, the frozen cookie shake was axed in March 2017.
At the time one Twitter user said: “Can Dunkin bring back the Oreo Coolata now.”
Another said: “I’m missing an OG Oreo coffee coolata rn!”
It seems that six years after the loss of their favorite sweet treat, some fans are still grieving.
Twitter user Vic (@vicpacheco17) tweeted earlier this month: “I don’t know why Dunkin’ Donuts discontinued the coolata but I’m tracing back all my problems to that moment.”
The frozen drink was discontinued to make room for new items the brand wanted to introduce to its menu.
The company announced that the Coffee Coolatta “isn’t good enough” during its annual media day in 2017.
The large size of the decadent drink contained almost 1,000 calories and 133 grams of sugar, the same calories as three chocolate creme donuts with 10 times as much sugar.
Dunkin’s director of culinary innovation, Paul Raciot added that the brand needed to “contemporize.”
Raciot said: “Coolattas are a platform we’ve had for years but we believe it’s time we…contemporize our froze platform.”
The Coffee Coolatta was replaced by the “Frozen Dunkin’ Coffee” and the “Dunkin’ Energy Punch.”
It also explored fresh flavors of Coolatta such as pink lemonade, mango pineapple tea, and blackberry tea.
Dunkin’ Donuts still sell refreshing versions of the Coolatta in mango, strawberry, or passion fruit which are under 400 calories for a large size.
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