Dollar General makes $100million investment in hopes of enforcing major store change to improve shopping for customers

DOLLAR General will put an additional $100million into a major store change that will improve the shopping experience for customers.

The discount store has recently received some backlash from shoppers who complain about understaffing at certain locations.

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To combat this issue, Dollar General will invest in “incremental labor hours” to make sure its stores as properly staffed.

Dollar General has recently revealed its plans to invest an additional $100million into its store locations, which will primarily go towards staffing issues.

The retailer’s sales numbers have dropped below expectations, due to, in part, a “slight decrease in customer traffic.,” Dollar General CEO Jeff Owen said during an earnings call on Thursday.

While it’s unclear why customer traffic was down, some shoppers voiced their frustrations on social media.

A customer was so shocked at the staffing conditions at her local store that she made a TikTok that got 117.7k views.

“I am currently locked in Dollar General right now,” Kat Timberlake (@mrstimberlake2011) said in the video.

Kat explained how there was only one worker in the store and she had to use the bathroom.

One shopper refused to leave so that the employee could lock up, so she just locked the doors with everyone inside.

“There are people that are at work right now that cannot go and use the f***ing bathroom,” Kat said.

A TikTok user shared their own experience with the retailer‘s understaffing issue in the comment section saying, “our Dollar General only has one employee so every customer uses the self checkout so she can work around the store.”

“These companies shouldn’t get away with just having one person working,” another commenter chimed in.

CEO Owen hopes to “enhance the associate and customer experience” with the hundred-million-dollar investment.

“This investment will primarily consist of incremental labor hours to support our expectations regarding consistent store standards while further enhancing the associate and customer experience,” he said during the earning call.

“In turn, we believe this investment will position us to drive greater on-shelf availability and capture additional market share while amplifying the potential of our initiatives and ensuring our readiness for our growing customer base.”