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In today’s fast-paced world, vision problems have become a common concern. A significant percentage of people worldwide face vision-related issues that impact their daily lives. Unfortunately, India is one of the countries with the highest percentage of visually impaired individuals. However, Chashma, a revolutionary eyewear brand, has taken up the challenge to change the face of the eyewear industry in India. Chashma was founded on the belief that every Indian should have access to the best optical manufacturing, design, and technology. The brand aims to provide the best vision care and top-notch eyeglasses, sunglasses, and contact lenses to every Indian, regardless of whether they require prescription or non-prescription eyewear. The brand’s vision is to bring a revolutionary change to the eyewear industry by offering high-quality lenses at affordable prices. Through social initiatives to help marginalized communities and retail stores, Chashma aims to ensure that every Indian has access to eyewear best suited to their needs. One of the significant problems that Chashma addresses is the lack of access to eye care in India. According to the World Health Organization (WHO), India accounts for one-third of the world’s blind population. However, a large percentage of these cases could be prevented with proper eye care. Through its eye camps and free eye tests, Chashma is bringing the best of vision care to the doorstep of Indians who might not have access to it. Moreover, the brand offers a home-try-on service, allowing customers to try out their preferred eyewear before purchasing. This service helps ensure that customers get the best fit and design suited for their face shape and personality. Chashma’s online efforts have a unique user experience that ensures customers can easily and quickly get what they need. The brand’s online platform offers a wide range of eyewear, including prescription and non-prescription glasses, sunglasses, and contact lenses. Additionally, customers can get their preferred eyewear customized to fit their unique needs. The brand has taken an ambitious target to help one million Indians get the eye care they deserve by 2024. This goal speaks to Chashma’s commitment to improving the quality of life for every Indian. Chashma’s efforts are commendable, considering the challenges the eyewear industry faces in India. One of the significant challenges in the eyewear industry is the lack of standardization. This challenge is because of the absence of stringent regulations governing the production of eyewear in the country. The lack of regulations means that the quality of eyewear in the market varies significantly. This situation creates a problem for customers who cannot always be sure of the quality of the eyewear they are purchasing. Another challenge facing the eyewear industry in India is affordability. Many Indians cannot afford to purchase high-quality eyewear due to the high cost of production and distribution. Chashma’s commitment to providing high-quality eyewear at affordable prices addresses this challenge. Moreover, Chashma’s social initiatives to help marginalized communities access vision care, particularly for children, are particularly noteworthy. Many children in India with visual impairments are not diagnosed early enough, leading to significant learning difficulties. Through its social initiatives, Chashma aims to change this narrative, ensuring that every child has access to the best possible vision care. In conclusion, Chashma’s efforts to revolutionize the eyewear industry in India are commendable. The brand’s vision to ensure that every Indian has access to the best optical manufacturing, design, and technology is noble. Through its social initiatives, retail stores, and online platform, Chashma aims to bring the best of vision care and top-notch eyeglasses, sunglasses, and contact lenses to every Indian.

Written by Chashma

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