This Thursday, May 11, the first edition of Les Flammes will take place, in the heart of Paris, at the Théâtre du Châtelet. This unprecedented ceremony was specially created to reward actors in urban culture.
The most listened to music in France is (finally) entitled to its ceremony. The Flames will electrify the Théâtre du Châtelet, this Thursday, May 11, in Paris. Several French and Francophone artists from hip-hop culture will be honored during this first ceremony. We will explain everything to you.
popular cultures through urban media
Les Flammes was born from a joint initiative between Yard and Booska-P, two media specializing in hip-hop.
“That’s what was missing: rap, r’n’b and new pop dominate the charts, dominate festival line-ups, inspire pop-culture like rock did before, but aren’t rewarded as they should be. “explained to AFP Tom Brunet, co-founder of Yard.
Les Flammes are not only artists but also all actors in the shadows of urban culture. Thus, the strategies for launching a project, the social commitment of an artist or labels, will be highlighted.
a jury divided between public and professionals
Journalists, representatives of institutions or even music specialists were selected to decide between the nominees of the 21 categories.
They alone will have the role of designating the Flame of the female Artist of the year, the Flame of the male artist of the year, the Flame of the clip of the year and the Flame of the concert of the year.
– The Flames (@LesFlammes2023) April 28, 2023
For its part, the public was consulted for 13 categories. More than 135,000 people voted on the Flames networks to decide the winners.
“This ceremony was highly anticipated by the general public because, in the end, there was no ceremony that celebrated their artists and their culture”, confided to CNEWS Julie Combe, marketing manager at Spotify, main partner of the Flames.
The new generation is honored as Ronisia, nominated for the Flame of the female revelation of the year. We can also find So La Une, on the side of male revelation.
Heavyweights like Booba, named in the concert of the year category or Damso, are also in the running.
Some are favorites, like Tiakola, rapper from the Paris region and whose album “Mélo” ranked ninth on the best sales of the year 2022.
We remember the controversy around the Victoires de la Musique, last February. While Pierre de Maere had won the trophy for “Best male revelation of the year”, many were indignant at this victory which had escaped Tiakola. This year, he will be opposed to Disiz and Stromae in particular, artists playing in the same category.
Among others, the rap album of the year category will see Dinos, Gazo and SDM compete.
what can we expect from the flames?
14 artists nominated in the different categories will perform on stage. Among them Meryl, Kerchak, Gazo, Kalash or even Enchantée Julia will ignite the stage of the Théâtre de Châtelet.
The show will be orchestrated by comedian and actress Fadily Camara.
Note that stars of sport, fashion or even showbiz will be present to deliver the trophies.
where and how to follow the ceremony?
Broadcast simultaneously on Booska-P’s Youtube channel and on the 6play player, the unprecedented ceremony will also be visible on a delayed basis, from 11 p.m. on W9.
More innovatively, it will also be broadcast on the live platform Twitch. Very popular with young people, it is on the channel of streamer Maxime Biaggi, who will be accompanied by Grim, that users will be able to follow the reactions of the artists when they leave the stage.
“We had to go where this generation is (the one who listens to hip-hop the most, editor’s note) namely Twitch,” Julie Combe told CNEWS.
This first edition of Les Flammes promises to be full of surprises.